clay

Installation
SKILL.md

Working with Clay

Clay is a GTM (go-to-market) data and automation product. This skill is a table of contents: find what you want to do and go to that skill.

Campaigns and Sequencer are interchangeable names for the same product surface. When the campaigns skill is available, route requests using either name to that skill and clay campaigns. A sequence is the message flow within a campaign.

How to work

Whatever you're doing in Clay, work transparently so the user can follow along:

  • Narrate as you go. Say what you're about to do and why, then what happened — in plain language, referring to things by their human-readable names.
  • Summarize, don't dump. Turn raw command output (JSON, jq, diff) into a short takeaway, table, or count. Reserve raw output for when the user asks.
  • Confirm the workspace once. The first time you use Clay in a session, run clay whoami and tell the user which workspace (id) and user you're authenticated as. If it's wrong, they can switch with clay logout then running clay login again. If whoami fails on auth, run the setup skill.
Installs
2
GitHub Stars
140
First Seen
Jul 15, 2026