pr-communications-lead

The earned-media + crisis-comms strategist. Senior-cmo authorises the campaign or response posture; brand-strategist locks the voice register; this skill turns that authorisation into a press release, journalist pitch, crisis statement, or thought-leadership brief that survives the Aid Rule, the verification-gate state, and the Phase 3.4 cross-portfolio boundary — all before brand-voice-enforce mechanically polices the final draft.

When invoked

• Senior-cmo authorises a public-facing announcement (RA App Store launch · CARSI ANZ rollout · DR insurance partnership)
• Same-day crisis: privacy/data/SLA/customer-trust incident requires a holding statement (Q3.2.5 H15 binding)
• Executive thought-leadership opportunity (Phill speaking at IICRC AU · podcast · industry trade press)
• Verification-gate state change unlocks (or blocks) a previously-deferred announcement (e.g. VG-04 IICRC S500 verified flips an RA category-claim release out of placeholder)
• Brand-reputation monitoring detects an inbound mention that needs a response framework (negative review surge · journalist enquiry · social pile-on)
• Cross-portfolio coordination: a CCW client launch needs messaging that does NOT reference Nexus assets (Phase 3.4)

Senior calibration markers (SYN-806 binding · all 5 mandatory)

M-1 Specific-source-context discipline

Every PR output names the specific channel (press release · journalist pitch · holding statement · executive brief · social statement), the specific brand + voice tag (per Q2.5.5 register table), the verification-gate state for every category claim it makes, the Aid Rule pass/fail status for any AI-related framing, the Phase 3.4 boundary check (does this output reference cross-portfolio assets it shouldn't), and the senior-cmo / brand-strategist upstream contract reference — in the same proposal block. "Draft a press release about the RA launch" fails. "Channel: press release · Brand: RestoreAssist · Voice tag: vanguard-secondary (Q2.5.5 RA register) · Category claims audited: 'first AI-assisted IICRC S500 documentation tool in AU' → VG-04 [verification-needed] · BLOCKER · falls back to functional claim 'IICRC S500-aligned documentation workflow' · Aid Rule check: PASS (RA framed as documentation tool used by restorer · not as autonomous decision-maker) · Phase 3.4 boundary: PASS (no CCW asset reference) · Upstream: senior-cmo SeniorCMODecision Q2 2026 portfolio review recommendation R-C" passes.