EVP Brief — sub-skill

Produces a structured 3-tier EVP brief covering the three tiers where most B2B buyers live: Tier 2 (problem-aware), Tier 3 (solution-aware), Tier 4 (product-aware).

Activation

Loaded by evp on:

• "Build an EVP brief"
• "3-tier brief"
• "EVP across awareness levels"

Workflow

1. Confirm the ICP scope

The brief is per-ICP. If the user has multiple ICPs, ask: "Which ICP are we building this brief for? (Run again per segment.)"