EVP Craft — sub-skill

Generates 3 EVP variants for a specific awareness tier.

Activation

Loaded by evp on:

• "Write an EVP for "
• "EVP for solution-aware prospects"
• "Tier 3 EVP"

Workflow

1. Lock the awareness tier

Ask the user which Schwartz tier (1-5). If they don't know, walk them through the 5-tier table from ../../evp/SKILL.md and ask: "Which describes your audience right now?"