EVP Onboarding — first-run setup

10 minutes of setup that makes every downstream EVP differentiated instead of generic.

Activation

Loaded automatically by evp orchestrator when brand-config.json or SOUL.md is missing.

Also user-invocable: "Set up EVP brand config", "EVP onboarding".

Workflow

Step 1 — ICP + PSP carry-forward

Quick check — do you already have a PSP?