Pricing Reference Frames — sub-skill

The anchor design engine. Most pricing pages anchor on competitor cost — the weakest frame in the stack. This sub-skill picks the strongest plausible frame and writes the copy block that puts it on the page.

Activation

Routed here when operator says:

• "How do I anchor my pricing?"
• "What should my pricing page say above the tiers?"
• "Rewrite my pricing copy"
• "What's my reference frame?"
• "Apply loss aversion to my pricing"

The reference-frame stack