Pricing Renewal Discipline — sub-skill

Renewals + expansion are where most pricing leaks. New-logo pricing gets attention; existing-customer pricing drifts.

Activation

Routed here when operator says:

• "How do I raise prices on existing customers?"
• "Renewal pricing"
• "Expansion pricing"
• "Customer wants to downgrade — should I let them?"
• "How do I get my install base on new pricing?"

The renewal motion (5 rules)

Rule 1 — 90-day-prior notice