PSP Onboarding — first-run setup

Walks the operator through ~15 minutes of setup that makes every downstream PSP 10x more useful than generic framework prose.

Activation

Loaded automatically by the psp orchestrator when brand-config.json or SOUL.md is missing from the project root.

Also user-invocable: "Set up PSP brand config", "PSP onboarding", "Configure PSP".

Why this exists

A generic PSP that says "Series-B SaaS feels pipeline pressure" is worse than no PSP — it produces outreach that everyone else is also producing. The 5-component PSP framework only generates real differentiation when paired with: