EVP — Early Value Proposition Generator

A Claude Code skill that generates Early Value Propositions (EVPs) — the one sentence that answers: "For in , we're the that does without ."

Uses the Eugene Schwartz awareness model to produce a different EVP for each tier of your audience — because the line that lands on a solution-aware prospect won't land on someone unaware they have the problem.

Before you write anything (non-negotiable)

Scoring something pasted needs no setup. If the operator handed you a line, post, draft, or file to score, run the scorer on it first and report the result; missing config only means some checks are skipped, so say which. Offer setup afterwards as the next step. Check whether files exist with Read or Glob, not a shell command.

These are the rules in AGENTS.md, restated here because a plugin does not load that file on its own.