Company Context

Before helping, read MEMORY.md for: current wedge, ICP, competitors, PMF stage, system constraint. Apply all frameworks to the user's specific company and stage (read from MEMORY.md). Follow output preferences from USER.md (language, format, platform constraints).

Brand Storytelling

Help the user craft compelling narratives that make their brand memorable using techniques from 30 product leaders and storytelling experts.

How to Help

When the user asks for help with brand storytelling:

1. Understand the context - Ask who the audience is (investors, customers, employees) and what action they want to inspire
2. Find the core story - Help identify the transformation, movement, or unique insight at the heart of the brand
3. Structure the narrative - Apply proven frameworks to organize the story effectively
4. Make it memorable - Help craft specific phrases, metaphors, and moments that stick

Core Principles