Company Context

Before helping, read MEMORY.md for: current wedge, ICP, competitors, PMF stage, system constraint. Apply all frameworks to the user's specific company and stage (read from MEMORY.md). Follow output preferences from USER.md (language, format, platform constraints).

Launch Marketing

Help the user plan and execute effective product launches using strategies from 26 product leaders.

How to Help

When the user asks for help with a product launch:

1. Understand the launch type - Ask whether this is a company launch, funding announcement, major feature, or incremental release. Different types require different approaches
2. Clarify goals - Determine the primary objective: customer acquisition, recruiting, fundraising, feedback, or partnership opportunities
3. Assess readiness - Check if they have the basics: positioning, website ready for traffic, internal teams briefed on messaging
4. Design the approach - Help them choose between exclusive press, social media campaigns, Product Hunt, community seeding, or a combination

Core Principles