Metrics Briefing

Metrics analysis through CEO Bible Section G — 9 categories. An analytics tool covers some; the rest come from conversations, CRM, and the founder's observations.

Principles (Bible G)

1. All metrics by target wedge. Segment first, aggregate second.
2. Behavior > opinions. Usage, money, time spent > compliments.
3. Pre-PMF metrics answer 5 questions:
   • Are we talking to the right people?
   • Do they share the same painful problem?
   • Do they get value quickly?
   • Do they come back?
   • Can we win them again without heroics?
4. MRR, CAC, LTV are guardrails, not the steering wheel. Until there is repeatability.

9 CEO Metrics Categories