Company Context

Before helping, read MEMORY.md for: current wedge, ICP, competitors, PMF stage, system constraint. Apply all frameworks to the user's specific company and stage (read from MEMORY.md). Follow output preferences from USER.md (language, format, platform constraints).

Product-Led Sales

Help the user implement product-led sales motions using frameworks from 2 product leaders.

How to Help

When the user asks for help with product-led sales:

1. Understand the current state - Ask about their existing PLG motion and sales infrastructure
2. Define the trigger criteria - Help them identify what signals indicate a user is ready for sales outreach
3. Design the handoff - Create smooth transitions from self-serve to sales-assisted
4. Align incentives - Ensure product and sales teams are working toward the same goals

Core Principles