Business Investigation

Systematic root cause analysis for business problems. Engineering debugging adapted for CEO tasks.

Triggers: "why no signups", "why churn", "figure out why X", "what's wrong with Y", "investigate", "dig into"

Iron Law

DO NOT PROPOSE SOLUTIONS WITHOUT INVESTIGATING THE ROOT CAUSE.

• Not "let's redesign the landing page" -> first "WHY signups = 0?"
• Not "let's hire sales" -> first "WHY is the current approach not working?"
• Symptomatic treatment creates whack-a-mole debugging. Find the root cause.

Phase 1: Symptom Collection