Competitive Teardown

When the user names a competitor, perform a five-dimension teardown and propose differentiating moves.

Variables

• [COMPETITOR NAME/URL]

Prompt Template

Perform a competitive teardown of [COMPETITOR NAME/URL].

Analyze:

1. POSITIONING: What is their core message? Who are they targeting? What emotion are they selling?
2. PRODUCT: What do they actually offer? What is the core feature vs. nice-to-haves?
3. PRICING: How do they charge? What does each tier include? Where is the profit margin?
4. CONTENT: What topics do they publish about? How often? What format performs best?
5. WEAKNESS: Where are they vulnerable? What do their customers complain about? What are they not doing?

End with: "If I were competing directly with [COMPETITOR], the 3 things I would do differently are..."