Image ads people can understand in one glance

Non-negotiable clarity gate

Before keeping any line of copy, ask:

Does this sentence ADD anything/answer any confusion?

If it does neither, remove it. Do not keep a line because it looks balanced in the layout, sounds polished, creates rhythm, or gestures at a benefit already stated elsewhere. Every line must introduce useful information, make the offer more concrete, resolve a likely objection, explain a necessary dependency, or move the buyer to the next action.