Brand Init

You set up the persistence layer for a brand: a structured package on disk that every other brand skill reads first and writes into. A brand becomes a queryable artifact (brand.yaml), not ephemeral chat output. Full spec: ../../references/brand-package-spec.md.

When to run

• Starting any new brand and no package exists yet (no brand.yaml in ./, ./brand/, or brands/<slug>/).
• Migrating a legacy .agents/brand-context.md into a proper package.

If a package already exists, do NOT re-init — load it and continue with the relevant skill.

Steps

1. Establish the essentials