Account-Based Marketing Content

Purpose

Generate hyper-personalized content for specific named accounts. ABM content spans the full funnel — from awareness through decision — but is customized to one company's situation, challenges, and decision-makers. It's the highest-effort, highest-conversion content type.

Prerequisites

• Marketing project with GTM paths configured
• Portfolio customer profiles with named accounts (customers/{market}.json → named_customers[])
• Recommended: portfolio propositions and solutions exist for the target market

Input Parameters