thought-leadership
Installation
SKILL.md
Thought Leadership Content Generation
Purpose
Generate expert-positioning content that leverages TIPS trend analysis (WHY NOW) and portfolio authority (WHAT WE KNOW) to establish the brand as a trusted voice. Thought leadership lives at the top of funnel — it educates, provokes, and builds credibility without hard selling.
Prerequisites
- Marketing project with at least one GTM path configured
- Content strategy recommended (but not required — can generate ad-hoc)
Input Parameters
| Parameter | Required | Description |
|---|---|---|
| market | Yes | Market slug (determines language, persona, proposition context) |
| gtm_path | Yes | GTM path theme ID (determines trend narrative) |
| format | No | Specific format: blog, linkedin-article, keynote-abstract, podcast-outline, op-ed. If omitted, ask user |