Why Change Pitch

Create a "Why Change" sales pitch using the Corporate Visions methodology. Supports two modes:

• Customer mode — Deal-specific pitch for a named customer. Company-specific web research, personalized framing.
• Segment mode — Reusable pitch for a market segment. Industry-level web research, generic framing that works for any organization in the segment.

Both modes produce two deliverables: sales-presentation.md (narrative arc) and sales-proposal.md (formal proposal with pricing).

Prerequisites

• At least one cogni-portfolio project with products, features, propositions, and solutions
• Customer mode: a named customer to pitch to (company name + industry)
• Segment mode: a market segment from the portfolio (e.g., "Enterprise Manufacturing DACH")
• Optional: cogni-trends project with value-modeler completed (enriches with trend evidence)

Arc Methodology