Campaign Ledger

The unglamorous part, and the most valuable thing in the whole setup. Most companies can tell you clicks by campaign and revenue by customer, and very few can connect the two. Give every campaign an ID, put it in every name, and keep one table: ID, spend, leads, qualified calls, deals, revenue, churn. Then agents can answer the question that matters: which marketing brought in customers who paid and stayed?

Requires: Cogny ($9/mo). Works with whichever ad platforms are connected.

Usage

• /campaign-ledger init — choose a prefix, audit current naming, create the ledger
• /campaign-ledger new "dinner angle" — allocate the next ID and create its campaign folder
• /campaign-ledger audit — find assets that break the naming convention
• /campaign-ledger sync — refresh spend + outcomes per ID (daily)
• /campaign-ledger show BK014 — one campaign, end to end

The convention