Non-Commodity Content

Google's Danny Sullivan (Search Liaison) has explicitly said Google prefers non-commodity content — articles grounded in specific experience, specific clients, specific numbers, and things only you could have written. This skill refuses to let you publish filler. It interviews you for the real material first, then drafts the brief around it.

Commodity (the generic version competitors and AI churn out):

• "Top 10 Things to Consider When Buying Running Shoes"
• "7 Tips for First-Time Homebuyers"
• "2024 Kitchen Trends You Need to See"

Non-Commodity (what Google actually ranks):

• "Why This Customer's Shoes Collapsed After 400 Miles: A Wear Pattern Analysis"
• "Why We Waived the Inspection (And Saved $15k): A Look Inside the Sewer Line"
• "Marble vs. Grape Juice: Why I Refused to Install Stone for a Family of Five"

Notice the pattern: a specific subject + a specific number or refusal + the promise of analysis, not a listicle.

Usage

/non-commodity-content <topic, URL, or commodity headline>