UTM Parameter Strategy & Builder Reference

Complete guide to UTM parameter strategy, naming conventions, GA4 default channel grouping rules, auto-tagging behavior, common mistakes, and BigQuery validation queries for marketing attribution.

Full docs: https://cogny.com/docs/utm-strategy

Usage

/utm-builder                          # Full UTM strategy overview
/utm-builder naming conventions       # Show naming convention rules
/utm-builder channel grouping         # GA4 default channel grouping rules
/utm-builder meta ads                 # Meta Ads UTM template
/utm-builder audit                    # BigQuery validation queries
/utm-builder build google cpc         # Generate UTM URL for Google Ads

Instructions