welcome-series
Installation
SKILL.md
Welcome Series Writer
Generate a full 5-email welcome/onboarding series for any brand from a single URL — subject lines, preheaders, body copy, CTAs, and send timing. Output is ready to paste into Klaviyo, Mailchimp, Rule, Get a Newsletter, or any ESP.
Usage
/welcome-series https://brand.com — generate a welcome series for the brand
Steps
1. Research the brand
WebFetch the URL. Also fetch /about, /pricing or /shop, and a representative product page if they exist. Extract:
- Value proposition — the one sentence they'd lead with
- Voice / tone — playful, authoritative, technical, warm?
- Audience — who is this for (role, industry, stage of life)?
- Product/category mix — what do they sell, price points, hero items
- USP / differentiator — why this brand vs alternatives
- Social proof available — reviews, press, customer count, notable logos
- Existing incentive — signup offer visible on the site (10% off, free shipping, etc.)