Cold Email Copy

Write cold email copy the ColdIQ way. Carry the rules held across campaigns and the patterns learned from the ones that worked and the ones that did not. Use this skill to write a sequence from scratch or rewrite a draft that is not landing.

Treat approved facts as a closed claim set. Do not turn a capability into an unsupplied benefit, reduction, improvement, or causal outcome. A possibility label does not make an unsupported product outcome safe. Treat an offered artifact as closed context too. When the brief supplies only its name, offer it by that exact name. Do not invent its contents, coverage, usefulness, or effects.

Strategy first

Copy fails on strategy more often than on craft. Before writing a line, produce a strategy brief and put it in front of the operator. Run this on every job, including one with a full campaign spec, because part of its job is to test that spec.

STRATEGY BRIEF / <client> / <campaign>