ab-test-plan
Installation
SKILL.md
ab-test-plan
Purpose
Generate structured A/B test plans for DTC funnels. Testing is how you turn opinions into revenue data. Most teams waste tests by changing too many variables, running too short, or measuring the wrong metric. This skill produces a single, clean test plan with a falsifiable hypothesis, defined control and variant, primary metric, sample size estimate, expected duration, and success criteria. Every test plan connects back to RMBC — you're testing Research assumptions, Mechanism angles, Brief strategies, or Copy execution.
Inputs
| Input | Required | Description |
|---|---|---|
page_type |
Yes | What you're testing: landing_page, order_form, upsell, email, ad, checkout |
current_metric |
Yes | Baseline performance: conversion rate, CTR, AOV, or revenue per visitor |
hypothesis |
Yes | What you believe will improve performance and why |
traffic_volume |
Yes | Daily unique visitors or impressions to the test page |
test_element |
Yes | One of: headline, price, offer, layout, copy_length, mechanism, cta, guarantee, social_proof |