ad-angle-generator
Installation
SKILL.md
ad-angle-generator
Purpose
Generate 5-7 unique ad angles for paid media campaigns. An angle is NOT a hook or a headline — it's a strategic positioning direction that determines how the entire ad frames the product. Each angle is a different lens through which the same product appeals to the same audience. One angle might lead with fear of the problem, another with social proof, another with a contrarian challenge to conventional wisdom. The output includes: angle name, target emotion, headline direction, body copy direction, visual direction, and platform fit (Meta, YouTube, Native). This gives media buyers a complete creative brief per angle.
Inputs
| Input | Required | Description |
|---|---|---|
product_description |
Yes | What the product is, what it does, key features/ingredients/components |
target_audience |
Yes | Who the prospect is — demographics, pain points, desires, sophistication level |
key_mechanism |
Yes | The product's unique mechanism (output from /mechanism-ideation) |
competitors |
No | Named competitors or common alternatives the audience considers |
winning_angles |
No | Any angles that have worked before (so we don't duplicate but can iterate) |
budget_tier |
No | One of: testing (broad angles), scaling (refine winners), mature (find new veins). Default: testing |