ad-creative-audit
Installation
SKILL.md
ad-creative-audit
Purpose
Audit existing paid media ad creative against RMBC direct response principles. Unlike the general /rmbc-copy-audit which evaluates any copy, this skill is specifically calibrated for paid media — where creative must earn attention in a feed, survive thumb-scroll speed, and convert within tight format constraints. Scores across 5 dimensions with per-element feedback, top 3 fixes, and competitive positioning notes.
Inputs
| Input | Required | Description |
|---|---|---|
ad_copy |
Yes | The full ad copy — primary text, headline, description, CTA |
ad_format |
Yes | One of: single_image, carousel, video, story, ugc |
platform |
Yes | One of: meta, youtube, tiktok, native, display |
target_audience |
Yes | Who the ad targets — demographics, awareness level, pain points |
visual_description |
No | Description of the visual creative (image, thumbnail, video opening) |
performance_data |
No | If available: CTR, CPA, ROAS, frequency — grounds the audit in results |