advertorial-writer
Installation
SKILL.md
advertorial-writer
Purpose
Generate advertorial copy that looks and feels like editorial content but sells. Advertorials are the bridge between paid traffic and a sales page — the prospect clicks an ad, lands on what looks like a news article or blog post, and by the end they're ready to buy. The key tension: it must feel editorial (not salesy) while still deploying RMBC persuasion structure. Traffic source context matters — native ad platforms (Taboola, Outbrain) have different compliance and style requirements than social traffic.
Inputs
| Input | Required | Description |
|---|---|---|
product_description |
Yes | What the product is, what it does, key features/ingredients/components |
target_audience |
Yes | Who the prospect is — demographics, pain points, desires, sophistication level |
angle |
Yes | The editorial angle — the "news peg" or story that frames the product (e.g., "new study reveals...", "local mom discovers...") |
traffic_source |
Yes | One of: native (Taboola/Outbrain), facebook, google, email, organic |
key_mechanism |
No | The product's unique mechanism (output from /mechanism-ideation) |
tone |
No | One of: news, personal_story, investigative, listicle (default: personal_story) |