cart-abandonment-flow
Installation
SKILL.md
cart-abandonment-flow
Purpose
Generate a cart abandonment email sequence (3-4 emails) that recovers lost sales from shoppers who added to cart but did not complete checkout. Cart abandoners are the highest-intent non-buyers in your funnel — they wanted the product enough to add it. Something stopped them: price doubt, distraction, shipping concern, or comparison shopping. Each email addresses a different recovery angle with escalating urgency. RMBC applies as objection architecture: Research identifies why they left, Mechanism reinforces why this product is the right choice, Brief escalates the urgency arc, Copy recovers the sale.
Inputs
| Input | Required | Description |
|---|---|---|
product_name |
Yes | Name and brief description of the product left in cart |
price_point |
Yes | Product price — used for value framing and objection handling |
target_audience |
Yes | Who the shopper is — demographics, pain points, desires |
guarantee |
Yes | Money-back guarantee, return policy, or risk reversal offer |
shipping_info |
Yes | Shipping cost, free shipping threshold, or delivery timeline |
discount_offer |
No | Discount or incentive for completing purchase (e.g., 10% off, free gift) |
sequence_length |
No | Number of emails: 3 or 4 (default: 4) |