checkout-abandonment
Installation
SKILL.md
checkout-abandonment
Purpose
Diagnose and fix checkout abandonment. The average DTC checkout abandonment rate is 70% — meaning 7 out of 10 people who start buying leave without paying. Every percentage point recovered is pure profit because you've already paid to acquire that traffic. This skill audits an existing checkout flow for friction points across five categories (form complexity, trust signals, shipping/pricing surprises, payment options, mobile UX), scores abandonment risk, ranks the top 5 friction points by estimated revenue impact, and outputs specific copy and UX fixes for each.
Inputs
| Input | Required | Description |
|---|---|---|
checkout_description |
Yes | Detailed description of the checkout flow — number of steps, fields, page layout, what the buyer sees |
current_abandonment_rate |
No | Current checkout abandonment rate (if known — enables benchmarking) |
product_type |
Yes | Product category: supplement, physical_product, digital_product, subscription, service, course |
price_point |
Yes | Price, payment plan options, and any discount framing currently shown |
target_audience |
Yes | Who the buyer is — demographics, tech comfort, purchase sophistication |