competitor-offer-analysis
Installation
SKILL.md
competitor-offer-analysis
Purpose
Analyze competitor offers to find positioning gaps and differentiation opportunities. This is the competitive intelligence arm of RMBC Research — Step 2 (Competitor Analysis) from the 4-step research framework. Most brands compete on surface features and price. RMBC-driven analysis goes deeper: what mechanism does each competitor claim, how do they prove it, where is their offer architecture weak, and what does no one in the market say that your prospect needs to hear? Output: per-competitor offer breakdown, competitive landscape summary, gap opportunities, and positioning recommendations for differentiation.
Inputs
| Input | Required | Description |
|---|---|---|
product_description |
Yes | Your product — what it does, key features, price point, mechanism (if defined) |
competitors |
Yes | List of competitor names and/or URLs (minimum 2, ideally 3-5) |
target_audience |
Yes | Shared ICP — demographics, pain points, desires, awareness level |
your_key_differentiator |
Yes | What you believe makes your offer unique (will be pressure-tested) |