copy-rewrite
Installation
SKILL.md
copy-rewrite
Purpose
Take existing underperforming copy and rewrite it with proper RMBC structure. This is a two-phase skill: first audit (diagnose what's broken), then rewrite (fix it section by section). Every rewrite shows before/after for each section with an explanation of what changed and why. The goal is not to rewrite from scratch — it's to preserve what works, fix what doesn't, and add what's missing. The audit phase prevents the common AI mistake of rewriting copy that was already strong.
Inputs
| Input | Required | Description |
|---|---|---|
original_copy |
Yes | The full copy to be rewritten — paste it in or provide the file path |
copy_type |
Yes | One of: landing_page, email, ad, vsl_script, advertorial, product_page, other |
target_audience |
Yes | Who the prospect is — demographics, pain points, desires, sophistication level |
key_mechanism |
No | The product's unique mechanism (output from /mechanism-ideation) |
performance_data |
No | Any metrics: conversion rate, CTR, bounce rate, avg time on page, or qualitative feedback |
tone |
No | One of: aggressive, conversational, professional (default: preserve original tone) |