creative-brief
Installation
SKILL.md
creative-brief
Purpose
Generate a strategic creative brief that translates RMBC strategy into actionable creative direction. This is the document you hand to a designer, videographer, or creative team so they produce assets aligned with the direct response strategy. It answers: what are we making, for whom, why will it work, and what does success look like.
Inputs
| Input | Required | Description |
|---|---|---|
product_description |
Yes | What the product is, what it does, key features/ingredients/components |
target_audience |
Yes | Who the prospect is — demographics, pain points, desires, awareness level |
campaign_objective |
Yes | Primary goal: acquisition, retargeting, retention, launch, seasonal |
key_mechanism |
Yes | The product's unique mechanism (output from /mechanism-ideation) |
channels |
Yes | Target channels: meta, youtube, native, email, tiktok, display (comma-separated) |
budget_range |
No | Monthly media spend — affects creative ambition and format recommendations |