email-promo
Installation
SKILL.md
email-promo
Purpose
Generate promotional email copy structured around RMBC principles. Emails are short-form DR — every word must earn its place. The subject line is the hook (determines open rate), the preview text is the subhook (supports the open), and the body must drive a single click. This skill produces complete email copy including 3 subject line variants for A/B testing, preview text, body copy, CTA, and PS line. Output adapts to email type: launch, flash sale, cart recovery, or content-to-sale bridge.
Inputs
| Input | Required | Description |
|---|---|---|
product_description |
Yes | What the product is, what it does, key features/ingredients/components |
target_audience |
Yes | Who the prospect is — demographics, pain points, desires, sophistication level |
offer_details |
Yes | Price, discount, deadline, bonuses, or whatever makes this email worth sending now |
email_type |
Yes | One of: launch, flash_sale, cart_recovery, content_to_sale |
key_mechanism |
No | The product's unique mechanism (output from /mechanism-ideation) |
sender_voice |
No | One of: founder, brand, expert, friend (default: founder) |