email-retention-sequences
Installation
SKILL.md
email-retention-sequences
Purpose
Generate a retention email sequence (5-7 emails) for existing customers that reduces churn and increases lifetime value. Unlike upsell sequences, retention emails are NOT about selling the next thing — they're about making the current purchase successful. The sequence reinforces the buying decision, delivers usage value, builds relationship, surfaces wins, and prevents cancellation before it starts. RMBC principles apply differently here: Research drives personalization, Mechanism explains how to get results, Brief structures the nurture arc, Copy executes with warmth over urgency.
Inputs
| Input | Required | Description |
|---|---|---|
product_name |
Yes | The product the customer owns — name and core promise |
target_audience |
Yes | Who the customer is — demographics, goals, experience level |
key_benefits |
Yes | Top 3-5 benefits the product delivers when used correctly |
subscription_model |
Yes | One of: one-time (prevent refunds, encourage repeat purchase) or subscription (prevent cancellation) |
sequence_length |
No | Number of emails: 5, 6, or 7 (default: 7) |
churn_triggers |
No | Known reasons customers leave — objections, confusion points, competitor pull |
send_timing |
No | Days between emails (default: Day 1, 3, 7, 14, 21, 30, 45) |