fb-ad-copy
Installation
SKILL.md
fb-ad-copy
Purpose
Generate direct response ad copy for Facebook/Meta campaigns using the RMBC framework. Each output delivers 3 variations (different hooks) for the chosen format — single image, carousel, or video script. Every variation includes primary text, headline, description, and CTA button recommendation with platform character limits enforced.
Inputs
| Input | Required | Description |
|---|---|---|
product_description |
Yes | What the product is, what it does, key features/ingredients/components |
target_audience |
Yes | Who the prospect is — demographics, pain points, desires, awareness level |
ad_format |
Yes | One of: single_image, carousel, video |
key_mechanism |
Yes | The product's unique mechanism (output from /mechanism-ideation) |
offer |
Yes | What the prospect gets — price, discount, bonus, guarantee |
tone |
No | One of: aggressive, conversational, professional. Default: conversational |