free-offer-brief
Installation
SKILL.md
free-offer-brief
Purpose
Design free lead magnets and tripwire offers that serve as funnel entry points. The free offer IS the first impression — it must demonstrate the same RMBC quality as paid products. A weak lead magnet trains prospects to ignore you. A strong one builds trust, establishes mechanism credibility, and creates reciprocity that drives paid conversions. This skill outputs a complete brief for each offer type: name, format, hook angle, landing page headline, perceived value framing, production cost estimate, and the email follow-up strategy that converts free leads into buyers.
Inputs
| Input | Required | Description |
|---|---|---|
product_line |
Yes | The paid product(s) this free offer will lead into — name, price, core promise |
target_audience |
Yes | Who the prospect is — demographics, pain points, desires, awareness level |
offer_type |
Yes | One of: guide, checklist, quiz, free_shipping, trial, sample |
budget_constraint |
No | Maximum production/fulfillment cost per lead (default: $0 for digital, specify for physical) |