funnel-architecture
Installation
SKILL.md
funnel-architecture
Purpose
Design a complete DTC sales funnel from first click to post-purchase follow-up. Every funnel is a series of micro-conversions — ad click → landing page → order form → upsell 1 → upsell 2 → thank you → email sequence. Each step has a single job, a copy approach calibrated to the prospect's awareness level at that point, and a measurable KPI. This skill outputs the full blueprint: page purposes, copy strategies, conversion goals, and target metrics — ready for copywriters and designers to execute step by step.
Inputs
| Input | Required | Description |
|---|---|---|
product_line |
Yes | Product name, category, core promise, and price range |
price_points |
Yes | Array of prices across the funnel: front-end, upsell 1, upsell 2, bump, subscription tier |
target_audience |
Yes | ICP — demographics, pain points, desires, sophistication level |
funnel_type |
Yes | One of: tripwire, webinar, vsl, quiz, free_plus_shipping |
traffic_sources |
Yes | Primary traffic channels: paid_social, native, search, email, organic |