funnel-audit
Installation
SKILL.md
funnel-audit
Purpose
Audit an existing DTC sales funnel against RMBC methodology and CRO best practices. Every funnel leaks revenue somewhere — the question is where and how much. This skill evaluates each step in the funnel (traffic → landing → order → upsell → thank you → email) with per-step scoring across five dimensions. Output: a funnel health score (0-100), identification of the top 3 conversion leaks, and a prioritized fix matrix ranked by revenue impact.
Inputs
| Input | Required | Description |
|---|---|---|
funnel_description |
Yes | Detailed description of each funnel step — pages, copy approach, offers, flow |
funnel_type |
Yes | One of: tripwire, webinar, vsl, quiz, free_plus_shipping, other |
funnel_url |
No | Live URL to audit (if available — describe what you observe at each step) |
current_metrics |
No | Existing performance data: conversion rates per step, AOV, CPA, ROAS, traffic volume |