guarantee-writer
Installation
SKILL.md
guarantee-writer
Purpose
Generate risk-reversal guarantees that convert fence-sitters into buyers. The guarantee is the most underrated conversion element in direct response — it doesn't just reduce risk, it demonstrates confidence in your mechanism. A strong guarantee says "we believe in our [mechanism] so much that we'll put our money where our mouth is." This skill produces 3 guarantee options across different types, each with a headline, terms, visual treatment suggestion, and copy ready for the checkout page, sales page, and email.
Inputs
| Input | Required | Description |
|---|---|---|
product_name |
Yes | Product name and brief description of what it delivers |
price_point |
Yes | Price — affects guarantee framing (higher price = stronger guarantee needed) |
guarantee_type |
Yes | One of: money_back, conditional, better_than_money_back, double_money_back, performance_based, or all to generate one of each |
guarantee_duration |
Yes | How long the guarantee lasts: 30, 60, 90, 365 days, or lifetime |
target_audience |
Yes | Who the buyer is — their risk tolerance, sophistication, past experiences with guarantees |