hook-battery

Installation
SKILL.md

hook-battery

Purpose

Generate 10 hooks (2 per type) across 5 psychological trigger categories. A hook is the FIRST thing a prospect sees — the opening line of an ad, email, landing page, or video. It determines whether they engage or scroll past. Stefan's standard: if a hook could apply to any product, it's too generic. Every hook must be specific to the product, reference its mechanism when possible, and work in 1-2 lines on a mobile screen.

Inputs

Input Required Description
product_description Yes What the product is, what it does, key features/ingredients/components
target_audience Yes Who the prospect is — demographics, pain points, desires, sophistication level
key_mechanism No The product's unique mechanism (output from /mechanism-ideation)
key_result No The specific transformation or outcome the product delivers
tone No One of: aggressive, conversational, professional (default: conversational)

Execution Protocol

Step 1 — Load Framework Context

Installs
38
GitHub Stars
30
First Seen
Apr 1, 2026
hook-battery — coleschaffer/copywritingskills-rmbc