lander-copy
Installation
SKILL.md
lander-copy
Purpose
Generate complete landing page copy structured around RMBC principles. Landing pages are where traffic converts — every element must earn its place. Mobile-first is non-negotiable: 80-90% of DTC traffic arrives on phones. This skill outputs full page copy with section-by-section structure, ready for a designer or page builder. Enforces value-comparison pricing (anchor high, reveal real price as contrast) and includes all conversion elements: social proof, guarantee, FAQ, and multiple CTAs.
Inputs
| Input | Required | Description |
|---|---|---|
product_description |
Yes | What the product is, what it does, key features/ingredients/components |
target_audience |
Yes | Who the prospect is — demographics, pain points, desires, sophistication level |
price_point |
Yes | Product price, payment plans, and any discounts |
traffic_source |
Yes | Where traffic comes from: paid_social, native, search, email, organic |
key_mechanism |
Yes | The product's unique mechanism (output from /mechanism-ideation) |
guarantee |
No | Money-back guarantee details (default: assume 60-day guarantee) |
proof_points |
No | Testimonials, reviews, clinical data, media mentions |
page_type |
No | One of: long_form (full sales page), short_form (squeeze/lead gen), hybrid (default: long_form) |