lead-writer
Installation
SKILL.md
lead-writer
Purpose
Generate the opening lead of long-form direct response copy. The lead is the first 200-500 words after the headline — it determines whether a prospect commits to reading or bounces. A great hook earns attention; a great lead earns the next 2,000 words. This skill produces 3 lead variations across different lead types so the copywriter can test or choose the strongest opening for their format (sales page, VSL, advertorial, email).
Inputs
| Input | Required | Description |
|---|---|---|
product_description |
Yes | What the product is, what it does, key features/ingredients/components |
target_audience |
Yes | Who the prospect is — demographics, pain points, desires, sophistication level |
lead_type |
Yes | One of: story, problem_agitation, curiosity, news, contrarian — or auto to get best-fit recommendation |
key_mechanism |
No | The product's unique mechanism (output from /mechanism-ideation) |
format_context |
No | Where this lead will be used: sales_page, vsl, advertorial, email, general (default: general) |