mechanism-ideation

Purpose

Generate 5-7 novel mechanism angles for a product's core claim. A mechanism is the unique, specific explanation of WHY a product delivers its result — not "it works" but "because of [specific thing no competitor can claim]." This is Stefan Georgi's "Copy Thinking" — strategic ideation before a single word of copy is written. The mechanism is what separates winning copy from generic copy.

A strong mechanism is:

• Novel — the reader thinks "I've never heard of that before"
• Specific — names a compound, process, framework, or system
• Believable — grounded in real product attributes or research
• Ownable — passes the "only we" test (no competitor can claim it)

Inputs