media-buying-brief
Installation
SKILL.md
media-buying-brief
Purpose
Generate a complete media buying brief — everything a media buyer needs to set up, launch, and optimize a paid campaign. This is the operational counterpart to the creative brief: while the creative brief tells the designer what to make, the media buying brief tells the buyer where to place it, who to target, how much to spend, and what success looks like. Grounded in RMBC principles — audience targeting reflects Research, ad structure reflects the Mechanism-to-CTA arc.
Inputs
| Input | Required | Description |
|---|---|---|
product_description |
Yes | What the product is, price point, margins if known |
target_audience |
Yes | Who the prospect is — demographics, behaviors, interests, purchase patterns |
monthly_budget |
Yes | Total monthly media spend in USD |
primary_platform |
Yes | One of: meta, youtube, native, tiktok |
campaign_goal |
Yes | One of: awareness, consideration, conversion |
aov |
No | Average order value — improves ROAS/CPA target accuracy |
existing_data |
No | Any past campaign data — winning audiences, CPAs, ROAS benchmarks |