order-form-cro
Installation
SKILL.md
order-form-cro
Purpose
Optimize order form and checkout page copy for maximum conversion. The order form is where money changes hands — and where most funnels lose 60-80% of their prospects. Every element on this page either builds confidence or creates doubt. This skill outputs optimized copy for every checkout element: headline reinforcement, order summary, trust badges, guarantee, testimonials, urgency, form field labels, and bump offer copy. Mobile-first is mandatory — minimize fields, single-column layout, thumb-friendly buttons.
Inputs
| Input | Required | Description |
|---|---|---|
product_name |
Yes | Product name and brief description |
price_point |
Yes | Price, payment plans, and any discount framing |
guarantee |
Yes | Money-back guarantee details — duration, terms, process |
target_audience |
Yes | Who the buyer is — demographics, pain points, sophistication level |
current_conversion_rate |
No | Current checkout conversion rate (if known — enables gap analysis) |