pdp-ecomm-template
Installation
SKILL.md
PDP E-Commerce Template
Purpose
Generate high-converting product detail page copy using RMBC methodology. The skill extracts structural patterns from proven top-performing PDPs (Primal Queen, Happy Mammoth, etc.) and applies that architecture to a new product. The PDP is often the highest-revenue page in a DTC funnel — every word is high-leverage.
Inputs
| Input | Required | Description |
|---|---|---|
product_name |
Yes | Product name as it appears on the label/site |
product_description |
Yes | What the product is, what it does, core value proposition |
key_ingredients_features |
Yes | Top ingredients or features with proof points (clinical data, patents, percentages) |
price_point |
Yes | Retail price + any bundle/subscription pricing |
target_audience |
Yes | ICP description — demographics, psychographics, core pain |
reference_page_url |
No | URL of a high-performing PDP to extract structure from |
traffic_source |
No | meta | native | organic | email. Default: meta. Adjusts tone/length |