post-purchase-sequence
Installation
SKILL.md
post-purchase-sequence
Purpose
Generate a post-purchase email sequence (4-5 emails) that maximizes customer lifetime value by guiding buyers from order confirmation through product mastery to repeat purchase. The post-purchase window is the most underleveraged moment in email marketing — the buyer just trusted you with their money and attention is at peak. This sequence reduces refund rates, increases product usage (which drives results, which drives reviews), generates social proof, and primes the next sale. RMBC applies as value delivery architecture: Research identifies usage barriers, Mechanism explains how to get results, Brief structures the onboarding arc, Copy executes with support and warmth.
Inputs
| Input | Required | Description |
|---|---|---|
product_name |
Yes | Name and core promise of the purchased product |
target_audience |
Yes | Who the buyer is — demographics, goals, experience level |
usage_instructions |
Yes | Key steps to use the product effectively — the "how to get results" guide |
complementary_products |
Yes | 1-3 products that pair with the purchase for cross-sell in final email |
sequence_length |
No | Number of emails: 4 or 5 (default: 5) |
review_platform |
No | Where to leave reviews — Amazon, Trustpilot, website, Google (default: website) |
delivery_timeline |
No | Expected shipping/delivery window (default: 3-5 business days) |