pricing-strategy
Installation
SKILL.md
pricing-strategy
Purpose
Develop pricing strategy for DTC products. Price is the most sensitive element on any sales page — it's where all the trust, mechanism, and proof work either converts or collapses. This skill doesn't just pick a number. It engineers how that number is presented, compared, and justified so the prospect feels the price is a bargain relative to the value. Output: recommended price point with justification, 3 distinct pricing presentations (how to frame it on the page), competitor price context, and payment plan options. Every recommendation ties back to RMBC — because pricing IS copy.
Inputs
| Input | Required | Description |
|---|---|---|
product_description |
Yes | What the product is, what it does, key features/benefits |
cost_per_unit |
Yes | Your cost to produce/fulfill one unit (COGS) |
competitor_prices |
No | Competitor products and their prices (as many as known) |
target_audience |
Yes | Who the buyer is — income level, price sensitivity, sophistication |
product_category |
Yes | One of: supplement, skincare, info_product, software, physical_product, service, other |